Business Analytics

Evolve Through Data Comprehension

In the past, you may have used data in your organization following these steps: Gather data, decide what it means, figure out how to apply it. The evolution of business analytics has led us to a more sophisticated process.

Now ask, what problems am I trying to solve? What critical decisions do I need to make? Then identify what insight is required to formulate those decisions, decide what kind of information would produce that insight, and, ultimately, which data sources would provide that information.